This definitions sections should help you understand this policy and the terminology used on our website.
- “We”, “Us”, “Our” and “MyBedFrames” means Full Range Furniture Ltd, Bedford I-Lab, Stannard Way, Bedford, MK44 3RZ;
- “You” or “Your” means the person who is named in the Order to who we are supplying the Goods in accordance with our Terms and Conditions;
- “Order” means Your order for the Goods;
- “Goods” means all the products that You have Ordered from Us;
- “Made to Measure” means any Goods that are made to specific, non-standard dimensions as determined by You;
- “Delivery” means the delivery of the Goods to the specified address that is in the Order;
(2) What information do we collect and why?
We may collect, store and use the following kinds of personal data:
(2.1) information about your computer and about your visits to and use of this website, such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. This is used first and foremost to help identify fraud or a user with malicious intentions, secondly this data is used for our paid search marketing so we can identify which Google adverts have helped to make a sale.
(2.2) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services. This is used to process your order and get the goods sent to you.
(2.3) information that you provide to us for the purpose of registering with us. This is so we can login you into your account and show previous orders.
(2.4) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters. This is used as described, to notify you via email about orders or to send you newsletters about our products ONLY IF you have opted in for that service.
We may send a cookie which may be stored on by your browser on your computer's hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website's usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.
Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking " Tools" , " Internet Options" , " Privacy" , and selecting " Block all cookies" using the sliding selector.) This will, however, have a negative impact upon the usability of many websites [including this one]. Disabling cookies will restrict you from adding products to your cart and signing into your account on our website. This applies to every e-commerce website in the world.
(4) Using your personal data
We may use your personal information to:
(4.1) administer our website (or other websites within our group)
(4.2) improve your browsing experience by personalising the website
(4.3) enable your use of the services available on the website and to process payments made by you
(4.4) send to you goods purchased via the website, and supply to you services purchased via the website
(4.5) send statements and invoices to you, and collect payments from you
(4.6) send you general commercial communications about your order or products you have put in your cart
(4.7) send you email notifications which you have specifically requested
(4.8) deal with enquiries and complaints made by or about you relating to the website
(5) Information we share with third parties
We may share your personal information securely with the following parties:
(5.1) Braintree and Paypal - in order for us to process your payment for an order, we must share your information regarding the order with these third parties
(5.2) Email Marketing - Only if you have opted in for our newsletter, we occasionally send emails with information regarding to new products and deals and your information such as name and email address will be shared with Campaign Monitor, a service that enables us to send out such emails
We will not, without your express consent, provide your personal information to any third parties for the purpose of direct marketing.
(5.3) Some of our products are dispatched directly from our suppliers using their extensive courier network. Your information will be passed securely onto them in order for us to process and dispatch your order in a quick and timely manner.
(5.4) Reviews - we use feefo.com to gather genuine customer reviews of our products. Your information such as name, e-mail address and order may be sent to feefo so we can start the process of asking for a review about our service and products.
(5.5) Cart Reminder - If you add products to your cart on our website, and you try to checkout and don’t complete the checkout. We send a single reminder email a couple of days after just to see if you still want to products.
(6) Other disclosures
(6.1) to the extent that we are required to do so by law
(6.2) in connection with any legal proceedings or prospective legal proceedings
(6.3) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)
(6.4) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.
(7) How long we keep your information
When we no longer need to use your information and there is no need for us to keep it to enable us to comply with our legal and regulatory obligations, your data is removed from our systems.
(8) International data transfers
(9) Security of your personal data
(9.1) We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure servers. All electronic transactions you make to or receive from us will be encrypted [using SSL technology] Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping your password and user details confidential. We will never ask you for your password.
(9.2) Any breach in security that causes an unauthorised intrusion into our system that affects any personal information we hold of you, then we will notify you within a 72-hour window.
(10) Policy amendments
You may instruct us to provide you with any personal information we hold about you within 30 days of any request for the information. Any owner of personal information we hold of them may request access, correction, and deletion of said personal information by contacting us here.
(12) Third party websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.